The word Graphics, itself give us an idea that we are looking at some graphical representation or image which conveys the message in a very effective way. In most of the cases we notice that messages conveyed via a graphical image is easy to understand and helps to communicate the message or the offering in very effective way. Also by the very nature of the visuals, graphics can also be understood by any illiterate people and by people not having knowledge of the language used. Hence it becomes all the more important that the graphic designer understands this fact and works on the design of the matter in such a way that it takes care of the important points mentioned below:
It's very important that the graphics used are attractive and grabs the attention of the user. Again the graphic designer needs to get the right balance between the graphic and the content to be placed in the design.
The Graphical Image should be relevant to the topic or the subject of the advertisement. The designer should also be open to innovative ideas which can make the design further more interesting.
Finally the design should convey or communicate the right message to the target audience and target market.